Towson University needed an undergraduate admissions section of their site that reflects a prospective student's point of view. I was hired by web developer Alexander & Tom to help win and build the Towson project.

I designed focus groups and a questionnaire for students from public and private schools in TU's market to gather perceptions and guide the project. The A&T team and I worked together to integrate existing recruiting themes into the site. Next, we developed a clean, easy-to-use information architecture. Then, working with scores of TU faculty, administration, and students, I wrote the copy.

TU's site has consistently tested positively in subsequent focus group studies.