Over a period of three years, I wrote advertorials for Drexel University that ran in the Philadelphia Inquirer. These advertorials were designed to help improve the image of Drexel in the Philadelphia community, and they worked. I joined with a nationally known higher education marketing team to translate their marketing themes into cogent, powerful headlines and copy. After researching materials and interviewing members of the Drexel community, I wrote dozens of short, to-the-point articles of interest to the greater Philadelphia community. These were published between 1997 and 1999.