Boys Latin School of Maryland Viewbook
Boys Latin School of Maryland
Boys Latin School of Maryland needed to update its message to emphasize academic excellence in a welcoming environment that specializes in educating boys. After a false start with another writer, I was invited to rework the content to enhance readability and ramp up the tone. The resulting piece, designed by VisionMark, offers a highly readable, persuasive look at one of Maryland's most rapidly evolving independent schools for boys.
"A life takes shape quickly. At the Boys’ Latin School of Maryland, boys grow into thoughtful young men of character and compassion."
Writing and editing, consulting, research
How I work depends on what you need.
I can be part of a team of creative collaborators--designers, photographers, marketing specialists--to help solve specific marketing communications problems.
Clients also hire me directly to work with in-house designers and web developers, to advise on creative strategy and implementation, or to hire and oversee teams of creative talent.
Consulting services include providing creative direction and marketing research that culminate in recommendations for communications strategies.
"Bob is an outstanding partner for my creative team. His writing is sharp, incisive and on-point. He can turn straw into gold when necessary, and finds the right words to express your message. Bob’s client management skills are strong – he inspires confidence with his professionalism, his skill and his full engagement with every project."
Jean F. Bunker, Vice President, Marketing & Philanthropy, Harbor Hospital
Services
Writing and editing
Positioning and messaging
Project management
Publications development
Consulting
Focus group planning, facilitation, and reporting
Magazine feature writing
Website information architecture and writing
Audio recording and editing
Video scripting
Integration of print and online media