Annual report
Good Samaritan Hospital
For its 2009 annual report, Good Samaritan Hospital selected a kind of "show and tell" approach: donors and patients are featured in compelling environmental portraits telling their personal stories of patient-focused, community-based care. Working with BMW&W, I developed the theme, Portraits of Caring, conducted interviews, and wrote the profiles. I wrote the president's letter and year-in-review material, as well.
"The theme of this year’s annual report, Portraits of Caring, is about more than just pretty pictures. It is about the focus of our mission and our commitment to community. It is about those who care and the lives they touch."
Design by BMW&W
Writing and editing, consulting, research
How I work depends on what you need.
I can be part of a team of creative collaborators--designers, photographers, marketing specialists--to help solve specific marketing communications problems.
Clients also hire me directly to work with in-house designers and web developers, to advise on creative strategy and implementation, or to hire and oversee teams of creative talent.
Consulting services include providing creative direction and marketing research that culminate in recommendations for communications strategies.
"Bob is an outstanding partner for my creative team. His writing is sharp, incisive and on-point. He can turn straw into gold when necessary, and finds the right words to express your message. Bob’s client management skills are strong – he inspires confidence with his professionalism, his skill and his full engagement with every project."
Jean F. Bunker, Vice President, Marketing & Philanthropy, Harbor Hospital
Services
Writing and editing
Positioning and messaging
Project management
Publications development
Consulting
Focus group planning, facilitation, and reporting
Magazine feature writing
Website information architecture and writing
Audio recording and editing
Video scripting
Integration of print and online media