Viewbook
Lafayette College
Lafayette College is among the nation's premier liberal arts colleges. I was hired to write a viewbook that could pick up on themes already established in an existing introductory brochure while introducing new positioning based on market research that took place during the writing process. I collaborated with Lafayette admissions, communications, and design personnel to develop a book that answers the simple--and essential--question, "Why Lafayette?"
"Adventurous, intellectually curious, and engaged learning with purpose—these have been the Lafayette way since 1826."
Designed by Lafayette College
Writing and editing, consulting, research
How I work depends on what you need.
I can be part of a team of creative collaborators--designers, photographers, marketing specialists--to help solve specific marketing communications problems.
Clients also hire me directly to work with in-house designers and web developers, to advise on creative strategy and implementation, or to hire and oversee teams of creative talent.
Consulting services include providing creative direction and marketing research that culminate in recommendations for communications strategies.
"Bob is an outstanding partner for my creative team. His writing is sharp, incisive and on-point. He can turn straw into gold when necessary, and finds the right words to express your message. Bob’s client management skills are strong – he inspires confidence with his professionalism, his skill and his full engagement with every project."
Jean F. Bunker, Vice President, Marketing & Philanthropy, Harbor Hospital
Services
Writing and editing
Positioning and messaging
Project management
Publications development
Consulting
Focus group planning, facilitation, and reporting
Magazine feature writing
Website information architecture and writing
Audio recording and editing
Video scripting
Integration of print and online media