HGP viewcards
Holy Ghost Prep
Holy Ghost Prep is one of Philadelphia's premier Catholic high schools for boys. I was invited to team with Kelsh/Wilson Design to write a distinctive set of 12 "viewcards" that highlight Ghost's key messages, distinctions, and advantages.
"Formula For Success The distance between learning to use freedom wisely and learning to act responsibly is equal to the distance between being a boy and becoming a young man."
Designed by Kelsh/Wilson Design
Writing and editing, consulting, research
How I work depends on what you need.
I can be part of a team of creative collaborators--designers, photographers, marketing specialists--to help solve specific marketing communications problems.
Clients also hire me directly to work with in-house designers and web developers, to advise on creative strategy and implementation, or to hire and oversee teams of creative talent.
Consulting services include providing creative direction and marketing research that culminate in recommendations for communications strategies.
"Bob is an outstanding partner for my creative team. His writing is sharp, incisive and on-point. He can turn straw into gold when necessary, and finds the right words to express your message. Bob’s client management skills are strong – he inspires confidence with his professionalism, his skill and his full engagement with every project."
Jean F. Bunker, Vice President, Marketing & Philanthropy, Harbor Hospital
Services
Writing and editing
Positioning and messaging
Project management
Publications development
Consulting
Focus group planning, facilitation, and reporting
Magazine feature writing
Website information architecture and writing
Audio recording and editing
Video scripting
Integration of print and online media