Brookstone School viewbook
Brookstone School
Brookstone School in Columbus, Georgia wanted to highlight its position as the foremost independent college prep in school in the local market. Working from research conducted by Ian Symmonds & Associates and in collaboration with Jensen Design Studio, I conducted extensive campus interviews, shaped a positioning and messaging platform, and wrote this viewbook.
"Young minds need room to take flight. Brookstone students find their wings"
Designed by Jensen Design Studio
Writing and editing, consulting, research
How I work depends on what you need.
I can be part of a team of creative collaborators--designers, photographers, marketing specialists--to help solve specific marketing communications problems.
Clients also hire me directly to work with in-house designers and web developers, to advise on creative strategy and implementation, or to hire and oversee teams of creative talent.
Consulting services include providing creative direction and marketing research that culminate in recommendations for communications strategies.
"Bob is an outstanding partner for my creative team. His writing is sharp, incisive and on-point. He can turn straw into gold when necessary, and finds the right words to express your message. Bob’s client management skills are strong – he inspires confidence with his professionalism, his skill and his full engagement with every project."
Jean F. Bunker, Vice President, Marketing & Philanthropy, Harbor Hospital
Services
Writing and editing
Positioning and messaging
Project management
Publications development
Consulting
Focus group planning, facilitation, and reporting
Magazine feature writing
Website information architecture and writing
Audio recording and editing
Video scripting
Integration of print and online media