Leasing brochure
University of Maryland, Baltimore
The University of Maryland, Baltimore BioPark is among the region's top addresses for biotech start-ups, legal and patent services, and UMB's world-class medical researchers to come together and advance the state of healthcare business. I developed the positioning Discover. Invent. Advance. to capture that spirit in this leasing brochure, which I also wrote.
"UMB BioPark, strategically located in the heart of the mid-Atlantic region, on the campus of the University of Maryland, Baltimore (UMB), offers the ideal collaborative environment for bioscience success."
Designed by Padilla Design
Writing and editing, consulting, research
How I work depends on what you need.
I can be part of a team of creative collaborators--designers, photographers, marketing specialists--to help solve specific marketing communications problems.
Clients also hire me directly to work with in-house designers and web developers, to advise on creative strategy and implementation, or to hire and oversee teams of creative talent.
Consulting services include providing creative direction and marketing research that culminate in recommendations for communications strategies.
"Bob is an outstanding partner for my creative team. His writing is sharp, incisive and on-point. He can turn straw into gold when necessary, and finds the right words to express your message. Bob’s client management skills are strong – he inspires confidence with his professionalism, his skill and his full engagement with every project."
Jean F. Bunker, Vice President, Marketing & Philanthropy, Harbor Hospital
Services
Writing and editing
Positioning and messaging
Project management
Publications development
Consulting
Focus group planning, facilitation, and reporting
Magazine feature writing
Website information architecture and writing
Audio recording and editing
Video scripting
Integration of print and online media