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Johns Hopkins University School of Nursing
The Johns Hopkins University School of Nursing welcomes students at all levels of their careers and from all over the world to an unparalleled resource for advancement through research, study, and work experiences in the best hospital in the world. I positioned this unique institution as "the new face of nursing." CASE bronze award winner
"They learn and grow in the classrooms, clinics, and world-renowned facilities of the Johns Hopkins health institutions. They discover possibilities they never knew existed and that forever change their lives. They are the new face of nursing. And they look exactly like you."
Designed by JHU Design & Publications
Writing and editing, consulting, research
How I work depends on what you need.
I can be part of a team of creative collaborators--designers, photographers, marketing specialists--to help solve specific marketing communications problems.
Clients also hire me directly to work with in-house designers and web developers, to advise on creative strategy and implementation, or to hire and oversee teams of creative talent.
Consulting services include providing creative direction and marketing research that culminate in recommendations for communications strategies.
"Bob is an outstanding partner for my creative team. His writing is sharp, incisive and on-point. He can turn straw into gold when necessary, and finds the right words to express your message. Bob’s client management skills are strong – he inspires confidence with his professionalism, his skill and his full engagement with every project."
Jean F. Bunker, Vice President, Marketing & Philanthropy, Harbor Hospital
Services
Writing and editing
Positioning and messaging
Project management
Publications development
Consulting
Focus group planning, facilitation, and reporting
Magazine feature writing
Website information architecture and writing
Audio recording and editing
Video scripting
Integration of print and online media