Viewbook
The Potomac School
One of the Washington, DC area's top independent schools, The Potomac School offers a unique combination of collaborative learning, outstanding academics, and--rare among its competitors--a natural setting. I was hired by Kelsh/Wilson Design to conduct campus research, develop positioning and messaging for the project, and write this viewbook on the theme of Exemplary Lives.
"Potomac students experience firsthand the excitement and power of learning together. They grow up compassionate, independent thinkers with a keen sense of social consciousness, personal integrity, and academic vigor. Potomac prepares students to lead exemplary lives."
Designed by Kelsh/Wilson Design
Writing and editing, consulting, research
How I work depends on what you need.
I can be part of a team of creative collaborators--designers, photographers, marketing specialists--to help solve specific marketing communications problems.
Clients also hire me directly to work with in-house designers and web developers, to advise on creative strategy and implementation, or to hire and oversee teams of creative talent.
Consulting services include providing creative direction and marketing research that culminate in recommendations for communications strategies.
"Bob is an outstanding partner for my creative team. His writing is sharp, incisive and on-point. He can turn straw into gold when necessary, and finds the right words to express your message. Bob’s client management skills are strong – he inspires confidence with his professionalism, his skill and his full engagement with every project."
Jean F. Bunker, Vice President, Marketing & Philanthropy, Harbor Hospital
Services
Writing and editing
Positioning and messaging
Project management
Publications development
Consulting
Focus group planning, facilitation, and reporting
Magazine feature writing
Website information architecture and writing
Audio recording and editing
Video scripting
Integration of print and online media