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Johns Hopkins University
Viewbook
As a consultant, I designed a focus group study to refine JHU's admissions publications program. We visited more than 30 schools in 23 cities across the country to develop the direction of this book. My recommendations based on these focus groups were implemented in a book that is among the finest college viewbooks in the nation.
In a recent focus group study conducted by EduVentures on behalf of Notre Dame, Johns Hopkins was regarded as having the most effective viewbook of a group consisting of Northwestern, U. of Chicago, Notre Dame, Yale, and Stanford. Eduventures' recommendation: "Review the Yale and Johns Hopkins viewbooks which are focus group participant favorites."
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