Lafayette College is among the nation's premier liberal arts colleges. I was hired to write a viewbook that could pick up on themes already established in an existing introductory brochure while introducing new positioning based on market research that took place during the writing process. I collaborated with Lafayette admissions, communications, and design personnel to develop a book that answers the simple--and essential--question, "Why Lafayette?"
"Adventurous, intellectually curious, and engaged learning with purpose—these have been the Lafayette way since 1826."
Designed by Lafayette College
This is a partial list of clients I have worked with since 1987. Click on linked names to view samples of print projects, web work, videos, and other projects. It's the coolest part of the site. The list continues to grow. Check back often.