Boys Latin School of Maryland Viewbook
Boys Latin School of Maryland
Boys Latin School of Maryland needed to update its message to emphasize academic excellence in a welcoming environment that specializes in educating boys. After a false start with another writer, I was invited to rework the content to enhance readability and ramp up the tone. The resulting piece, designed by VisionMark, offers a highly readable, persuasive look at one of Maryland's most rapidly evolving independent schools for boys.
"A life takes shape quickly. At the Boys’ Latin School of Maryland, boys grow into thoughtful young men of character and compassion."
Experience counts
What I do, and what I can do for you
With three decades of marketing communications experience, I have written for and about college and universities, independent schools, corporations, medical systems and healthcare providers, and institutions throughout the United States and internationally.
Explore my work--and that of my collaborators--through the samples featured on this site. Download PDFs and link to websites and videos. Learn more about what I do and what I can do for you.
“In print, online, and even in our visitor center messaging, Bob has been a key player over the years in defining and communicating a consistent Johns Hopkins 'brand' to prospective undergraduates.”
Maggie Kennedy, Associate Director of Communications, John Hopkins Office of Undergraduate Admissions
Collaborators
A sampling of creative partners past and present
JHU Design & Publications
JHU Office of Undergraduate Admissions
University of Maryland University College