Annual report
Good Samaritan Hospital
For its 2009 annual report, Good Samaritan Hospital selected a kind of "show and tell" approach: donors and patients are featured in compelling environmental portraits telling their personal stories of patient-focused, community-based care. Working with BMW&W, I developed the theme, Portraits of Caring, conducted interviews, and wrote the profiles. I wrote the president's letter and year-in-review material, as well.
"The theme of this year’s annual report, Portraits of Caring, is about more than just pretty pictures. It is about the focus of our mission and our commitment to community. It is about those who care and the lives they touch."
Design by BMW&W
Experience counts
What I do, and what I can do for you
With three decades of marketing communications experience, I have written for and about college and universities, independent schools, corporations, medical systems and healthcare providers, and institutions throughout the United States and internationally.
Explore my work--and that of my collaborators--through the samples featured on this site. Download PDFs and link to websites and videos. Learn more about what I do and what I can do for you.
“In print, online, and even in our visitor center messaging, Bob has been a key player over the years in defining and communicating a consistent Johns Hopkins 'brand' to prospective undergraduates.”
Maggie Kennedy, Associate Director of Communications, John Hopkins Office of Undergraduate Admissions
Collaborators
A sampling of creative partners past and present
JHU Design & Publications
JHU Office of Undergraduate Admissions
University of Maryland University College