Viewbook
Lafayette College
Lafayette College is among the nation's premier liberal arts colleges. I was hired to write a viewbook that could pick up on themes already established in an existing introductory brochure while introducing new positioning based on market research that took place during the writing process. I collaborated with Lafayette admissions, communications, and design personnel to develop a book that answers the simple--and essential--question, "Why Lafayette?"
"Adventurous, intellectually curious, and engaged learning with purpose—these have been the Lafayette way since 1826."
Designed by Lafayette College
Experience counts
What I do, and what I can do for you
With three decades of marketing communications experience, I have written for and about college and universities, independent schools, corporations, medical systems and healthcare providers, and institutions throughout the United States and internationally.
Explore my work--and that of my collaborators--through the samples featured on this site. Download PDFs and link to websites and videos. Learn more about what I do and what I can do for you.
“In print, online, and even in our visitor center messaging, Bob has been a key player over the years in defining and communicating a consistent Johns Hopkins 'brand' to prospective undergraduates.”
Maggie Kennedy, Associate Director of Communications, John Hopkins Office of Undergraduate Admissions
Collaborators
A sampling of creative partners past and present
JHU Design & Publications
JHU Office of Undergraduate Admissions
University of Maryland University College