Capabilities brochure
Lifebridge Health System
When four hospitals in Northwest Baltimore joined together to form Lifebridge Health System, they needed a single publication to describe the benefits of the new venture. Bringing together pediatric, adult, and elder care capabilities, we presented their combined capabilities as Care for Life, and developed a system for reinforcing the message throughout.
"Together, our combined skills and resources span the health care needs of children, adolescents, adults and seniors. At LifeBridge Health, we offer care for life."
Designed by WillWorks
Experience counts
What I do, and what I can do for you
With three decades of marketing communications experience, I have written for and about college and universities, independent schools, corporations, medical systems and healthcare providers, and institutions throughout the United States and internationally.
Explore my work--and that of my collaborators--through the samples featured on this site. Download PDFs and link to websites and videos. Learn more about what I do and what I can do for you.
“In print, online, and even in our visitor center messaging, Bob has been a key player over the years in defining and communicating a consistent Johns Hopkins 'brand' to prospective undergraduates.”
Maggie Kennedy, Associate Director of Communications, John Hopkins Office of Undergraduate Admissions
Collaborators
A sampling of creative partners past and present
JHU Design & Publications
JHU Office of Undergraduate Admissions
University of Maryland University College