Annual report
St. Agnes Hospital
St. Agnes Hospital is a Baltimore area community hospital. This 1994 annual report introduced a new model of care at St. Agnes and addressed several preconceptions about hospitals and healthcare in general. A great example of creative collaboration, the piece combined an idea suggested by surrealist Rene Margritte ("This is not a pipe") with neo-surrealist illustration and crisp design to drive home the point.
"This is not an annual report. This is a a vision of healthcare."
Designed by WillWorks
Experience counts
What I do, and what I can do for you
With three decades of marketing communications experience, I have written for and about college and universities, independent schools, corporations, medical systems and healthcare providers, and institutions throughout the United States and internationally.
Explore my work--and that of my collaborators--through the samples featured on this site. Download PDFs and link to websites and videos. Learn more about what I do and what I can do for you.
“In print, online, and even in our visitor center messaging, Bob has been a key player over the years in defining and communicating a consistent Johns Hopkins 'brand' to prospective undergraduates.”
Maggie Kennedy, Associate Director of Communications, John Hopkins Office of Undergraduate Admissions
Collaborators
A sampling of creative partners past and present
JHU Design & Publications
JHU Office of Undergraduate Admissions
University of Maryland University College