Viewbook
The Potomac School
One of the Washington, DC area's top independent schools, The Potomac School offers a unique combination of collaborative learning, outstanding academics, and--rare among its competitors--a natural setting. I was hired by Kelsh/Wilson Design to conduct campus research, develop positioning and messaging for the project, and write this viewbook on the theme of Exemplary Lives.
"Potomac students experience firsthand the excitement and power of learning together. They grow up compassionate, independent thinkers with a keen sense of social consciousness, personal integrity, and academic vigor. Potomac prepares students to lead exemplary lives."
Designed by Kelsh/Wilson Design
Experience counts
What I do, and what I can do for you
With three decades of marketing communications experience, I have written for and about college and universities, independent schools, corporations, medical systems and healthcare providers, and institutions throughout the United States and internationally.
Explore my work--and that of my collaborators--through the samples featured on this site. Download PDFs and link to websites and videos. Learn more about what I do and what I can do for you.
“In print, online, and even in our visitor center messaging, Bob has been a key player over the years in defining and communicating a consistent Johns Hopkins 'brand' to prospective undergraduates.”
Maggie Kennedy, Associate Director of Communications, John Hopkins Office of Undergraduate Admissions
Collaborators
A sampling of creative partners past and present
JHU Design & Publications
JHU Office of Undergraduate Admissions
University of Maryland University College