Hopkins Bloomberg School of Public Health

In early 2002, I was hired by the Johns Hopkins Bloomberg School of Public Health to write their first-ever full-color admissions recruitment viewbook. Development of the viewbook for the world-renowned School dovetailed with a new institutional branding effort. The 24-page viewbook that introduces the school to prospective students utilizes the newly-adapted branding--Protecting Health, Saving Lives, Millions at a Time--in one if its first major outings.

"Our students come from all over the nation and the world. Here, you will meet others like you from around the globe working with a common mission: to help make a healthier world. You may share your classmates' and professors' sense of urgency and purpose. We hope you do. In the fight for social justice through improved human health, there is no time to waste." – from the viewbook



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